IRI: Off-Premise Beer Sales Up 7.1% In 2021 - Forbes

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Shoppers in Vermont stock up on beer in 2020. (Photo by Robert Nickelsberg/Getty Images)

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Surging sales of hard seltzer, imports and craft offerings have helped the beer category grow 7.1% year-to-date, according to market research firm IRI.

The Chicago-based firm — which tracks sales at major off-premise retail chains, grocery outlets, and convenience stores — reports that hard seltzer dollar sales were up 56.6% during the year-to-date period ending April 18, 2021.

Meanwhile, sales of imported and craft beer grew 11.9% and 6.4%, respectively.

According to IRI, off-premise beer dollar sales have eclipsed $12.3 billion on the year, which includes more than $1.1 billion from hard seltzer products.

Over the last four weeks, however, category-wide dollar growth has slowed to less than 1%, and sales of craft beer are actually down 4.5%.

Some of the recent off-premise sluggishness could be a result of consumers returning to on-premise venues, where sales are beginning to bounce back.

According to BeerBoard, a technology firm tracking sales in bar and restaurants, beer volumes have grown in four of the last five weeks.

The company, which looks at sales during the hospitality industry’s busiest days (Thursday through Sunday), said national on-premise beer volumes grew 2.6% last between April 22 — 25 compared to April 8 — 11.

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BeerBoard also noted that 92% of the on-premise establishments are open and pouring beer.

Among the Top 25 vendors, Boston Beer Company SAM is growing the fastest on the year, with dollar sales up 49.9%.

Much of that growth is coming from its Truly hard seltzer brand family, dollar sales for which were up 97.5% to more than $316 million through April 18. The company’s Twisted Tea brand is also up 48.8% on the year.

Earlier this month, Boston Beer reported a 64.9% increase in first quarter net revenue, and a 60.1% increase in shipments.

Other fast-growing brands off-premise include Bud Light Seltzer (+71.1%), New Belgium (+30%), and White Claw (+19.4%).

Additional highlights from IRI:

• Mark Anthony Brands (Mike’s Hard Lemonade, White Claw) is up 20.8% year-to-date.
• Constellation Brands STZ (Corona, Modelo and others) is up 15.1% on the year.
• Firestone Walker is up 13.7% in 2021.
• Canarchy Craft Brewery Collective is up 11.8% year-to-date.
• The IPA category is up 10.9% and accounts for more than 45% of total craft beer dollar sales.
• Dollar sales of nonalcoholic beer are up 31.5%.

April 30, 2021 at 11:28PM
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IRI: Off-Premise Beer Sales Up 7.1% In 2021 - Forbes

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Fort Point Releases New Limited Canned Beer Series - Brewbound.com

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SAN FRANCISCO – Fort Point Beer Company, the largest independently-owned craft brewery in San Francisco, has officially launched a new limited product line featuring beer releases in 16 ounce cans. The first release in this series is a Hazy Pale Ale called Natural Magic that launched Friday April 23rd exclusively through Fort Point Direct, the brewery’s home delivery service.

Prior to 2020, the Fort Point limited product line existed in the form of monthly draft beer releases, offered to select bars and restaurants. This process allowed the team to experiment and refine new beers, while also testing them out in the market at a small scale. The approach is key to how all core beers at Fort Point are developed, including those in their 2020 can launch — Dipper Double IPA, Cool Cold Fermented IPA, Strawberry Darling Berliner Weisse, and Sfizio Italian Pilsner.

For the first time ever, consumers will be able to find beers from the limited product line in 4-packs of 16 ounce cans. The first beer in the initial series is Fort Point’s first Hazy Pale Ale, Natural Magic. The recipe features locally-sourced Feldblume malt from Admiral Maltings, and a large dose of flaked oats to provide a soft canvas. Ripe mango, ruby red grapefruit, and subtle green undertones burst out of the glass from the layered use of expressive American hops. With only 200 cases of Natural Magic available, the release is expected to sell out quickly.

Beer development and recipe creation is led by Mike Schnebeck, Director of Innovation. Recipes are inspired by a range of catalysts: a curiosity around a specific beer style, a personal experience, or a drive to experiment with a new process or ingredient. “In the case of Natural Magic, it was all about exploring a beer style that was new to Fort Point,” comments Schnebeck. “We’ve been experimenting with hazies for some time and the goal was to create a version of the popular style that was a bit more drinkable, sessionable and true to our brewing philosophy.”

Unique releases will be launched throughout the year ranging from totally new styles, to riffs on their current beers, and special collabs. “Everything is on the table, but whatever we make will have the Fort Point philosophy at its core: it’ll be a beer that hits that elusive sweet spot at the

intersection of ‘interesting’ and ‘easy to love,’ no matter the style,” says Justin Catalana, CEO and co-founder of Fort Point. The team will use this series as an opportunity to invite consumers into their development process, sharing a behind-the-scenes look at how a beer at Fort Point graduates into a permanent can distributed to a wider audience.

To differentiate these 16 ounce limited cans from the core can lineup, Dina Dobkin, Chief Brand Officer, collaborated with Manual Creative on new can designs for the series featuring organic forms and bold geometric supergraphics. “The goal was to have the look and feel of a Fort Point can and maintain brand consistency, while also developing a design that spoke to the playful and experimental nature of the series,” shares Dobkin.

About Fort Point Beer Company

Fort Point is an independent, San Francisco beer company made up of people who believe the simple things in life can be a whole lot better. Committed to making “good beer for everyone,” Fort Point insists on making beers that are easy to like, easy to find, and easy to pair with any occasion. Known for their distinctive can design, drinkable beer styles, and a dedication to quality, Fort Point Beer Company is quickly becoming known as the beer of San Francisco.

For More Information:
http://www.fortpointbeer.com

May 01, 2021 at 12:45AM
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Fort Point Releases New Limited Canned Beer Series - Brewbound.com

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This new beer tastes like climate change, and it’s not good - Washington Post

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There’s nothing quite like a cold beer to finish a long workweek. Unless, of course, that beer reminds you of the threats of climate change, whether suffocating heat waves, explosive wildfires, mega-droughts, devastating floods, or their risks to human health and the environment.

April 30, 2021 at 08:50PM
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This new beer tastes like climate change, and it’s not good - Washington Post

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A special wine can change your perspective forever. What was your epiphany bottle? - The Washington Post

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Bill Curtis, chef/owner of Tastings of Charlottesville in Virginia, recalls that in 1971 he “bought a bottle of Kallstadter Saumagen Riesling Spätlese” from Weingut Koehler-Ruprecht “to compare with Blue Nun,” the ubiquitous and innocuous German wine that was the rage at the time. “The Kallstadter was 10 cents cheaper and 10 rocks closer to the sun,” he says. “My path into comparative wine tastings became that car on a cable, my life that hourglass glued to the table,” he adds, quoting from the lyrics to Anna Nalick’s song “Breathe (2 AM).”

April 30, 2021 at 11:00PM
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A special wine can change your perspective forever. What was your epiphany bottle? - The Washington Post

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At just $12, this Spanish garnacha is the prototype of a fun, juicy red wine - The Washington Post

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Imported by Deutsch, distributed in the District and Maryland by Breakthru, in Virginia by Select: Available in the District at Cairo Wine & Liquor, Calvert Woodley, Eye Street Cellars, Georgetown Wine & Spirits, Martin’s Wine & Spirits, Morris Miller Wine & Liquor, Safeway (various locations), Streets Market (Cleveland Park). Available in Maryland at 5 O’Clock Wines & Spirits in Owings Mills; Beacon Liquors in Callaway; Bel Air Liquors in Bel Air; Breton Bay Fine Wine & Spirits in Leonardtown; California Wine & Spirits in California; Cheers & Spirits in Arnold; Christos Discount Liquors in Ferndale; Friendship Wine & Liquor in Abingdon; Harbour Spirits in Severna Park; Hunt Valley Wine, Liquor & Beer in Cockeysville; Jason’s Wine & Spirits, Pine Orchard Liquors in Ellicott City; Liquor Mart & Deli in Annapolis; Patuxent Wine & Spirits in Lusby; Port of Call Liquors in Solomons; Total Wine & More (Laurel, Towson). Available in Virginia at Food Lion (various locations); Fresh Market (various locations); Giant (various locations); Safeway (various locations); and several restaurants.

April 30, 2021 at 11:00PM
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At just $12, this Spanish garnacha is the prototype of a fun, juicy red wine - The Washington Post

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Macys and DRINKS Launch New Online Wine Shop - winebusiness.com

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LOS ANGELES, CA, April 29, 2021 – DRINKS, the online leader in adult beverage, and Macy’s today announced the launch of Macy’s Wine Shop (MacysWineShop.com), a new online wine store available in 40 states plus D.C., enabling consumers in more than 38,000 zip codes and 144 million households to get wine shipped straight to their doorstep, within 1-2 days.

The new offering marks a significant expansion of the retailer’s existing online wine program and a new model that will allow customers to make friction-free purchases without a subscription. Macy’s customers will have access to even more affordable and delicious wines from around the world — including selections from Martha Stewart Wine Co. 

“We are honored to be working with Macy’s to power its digital wine shop. Through our new collaboration, we’re able to access an extensive curated wine portfolio, including a unique collection curated by Martha Stewart, to offer an optimal selection for customers looking for a friction-free wine buying experience,” said Zac Brandenberg, Co-Founder and Chief Executive Officer of DRINKS. “Macy’s is an e-commerce leader across multiple categories and we are thrilled to leverage our Wine as a Service platform, providing customers access to wine from the comfort and safety of their home.”

“Customers come to Macy’s to celebrate life’s everyday moments and occasions. This digital pairing of Macy’s and DRINKS will delight our customers and give them a friction free experience as they shop for  delicious wines from the comfort of their homes,” said Stephen Moore, SVP, General Business Manager of Home, Leased and Foods at Macy’s. 

This announcement comes as online wine shopping continues to gain widespread adoption. Alcohol e-commerce has surged over the past year and is expected to increase steadily over the next five years. As wine e-commerce gains popularity among consumers, DRINKS is giving retailers an edge by allowing them to seamlessly bring the wine category online alongside their other products, and offer their customers quick and convenient nationwide home delivery. DRINKS’ Wine as a Service (WaaS) platform provides retailers with all they need to start, run, and grow an online wine program. WaaS makes an exceptionally complicated category easy by providing 100 percent compliant alcohol e-commerce through an API. 

About DRINKS

DRINKS (http://www.drinks.com) is the online leader in adult beverage, reinventing wine buying for the 21st century. Through its pioneering Wine as a Service (WaaS) platform and Direct to Consumer (DTC) properties, DRINKS brings thousands of award-winning wines safely and conveniently to millions of customers across the United States in 1-2 days. DRINKS powers this unique ecosystem with its patented enterprise technology, including the ability to customize merchandising and deliver unique recommendations and messaging for each shopper. In 2020, DRINKS was named a top place to work by Built in LA, was listed as one of America’s Best Startup employers by Forbes for two consecutive years, and was recognized as the Most Innovative Retail Model by Modern Retail Awards.

April 30, 2021 at 08:56PM
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Macys and DRINKS Launch New Online Wine Shop - winebusiness.com

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To whom it may concern, blue ice cream beer needs to be a thing - Cincinnati.com

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[unable to retrieve full-text content]To whom it may concern, blue ice cream beer needs to be a thing  Cincinnati.com


April 30, 2021 at 09:14AM
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To whom it may concern, blue ice cream beer needs to be a thing - Cincinnati.com

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