Clarence "Fancy Clancy" Haskett was among the beer vendors who served fans at Buffalo Wild Wings in ... [+]
The Martin Agency, Inc.With the return of sports, Buffalo Wild Wings is returning with a new “We Need Sports. Sports Need Us” ad campaign and activations. It all kicked off last week with a new ad spot that aired on ESPN during the first two MLB games.
The ad spot highlights how fan rituals can live on even while stadiums are empty thanks to Buffalo Wild Wings locations, now open and welcoming fans pursuant to local guidelines.
Luke DeRouen, vice president of experience and activation at Buffalo Wild Wings, said the brand wanted to send the message that despite fans not being able to be in the stadium, there is still somewhere for them to go.
“We’ve got your back and honestly, we feel your pain. We love sports too. We’re a sports bar. It’s what we do. Getting sports back on our screens means fans can insert a bit of normalcy into their lives by watching their team play with a cold beer in front of them. We’re proud to be able to offer a safe environment where fans can be fans again.”
The ad spot kicks off paying homage to the “beer man,” and Buffalo Wild Wings enlisted the help of some of the most iconic beer vendors when it opened the doors of it’s D.C. location to baseball fans last Thursday night for MLB’s first two games. Perry “RoboVendor” Hahn, Clarence “Fancy Clancy” Haskett and Todd Georgelas served beer to fans at a Buffalo Wild Wings location in D.C.
Hahn, a mechanical engineer by trade, is best known for his unique contraptions used to speedily open and pour beers. Georgelas is a seasoned vet who’s been serving Washington fans for 10 years.
Haskett made the trip down from Baltimore, where he’s been serving beer for more than three decades with his signature move — a backbend over a railing — and his “if you want it served fancy, get it from Clancy” tagline.
Asked how they chose the beer vendors to include in the initial activation, DeRouen said it all came down to providing an experience for fans.
“It comes down to fan engagement, big personalities and in some cases cool contraptions. Every venue has individuals who are as recognizable to fans as the players on the field and are integral to the game day experience,” said DeRouen, “We looked across the league and identified some of the most beloved beer vendors to work their magic in our sports bars.”
If the video below is any indication, fans enjoyed the activation in D.C. last week.
In addition to the beer vendors, Buffalo Wild Wings also brought in Nationals’ organist Matthew Van Hoose. Fans were even served wings out of plastic baseball helmets reminiscent of the in-stadium experience.
Asked what it means for Buffalo Wild Wings to be part of welcoming sports back, DeRouen said, “We’re a sports bar. It’s what we do.”
“Getting sports back on our screens means fans can insert a bit of normalcy into their lives by watching their team play with a cold beer in front of them. We’re proud to be able to offer a safe environment where fans can be fans again.”
DeRouen says the activation in D.C. is just the beginning.
“While our beer vendor and organist will be in a D.C. sports bar on Opening Day, we’re looking forward to bringing a similar experience to additional markets in the coming weeks and month. We’re specifically working on plans for Cleveland, Chicago, and a few other places, but more to come when plans are solidified.”
Other famous beer vendors lined up for future events include Les “The Beer Guy” Flake in Cleveland and Rocco Caputo in Chicago on the North Side.
July 28, 2020 at 02:42AM
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Buffalo Wild Wings Taps Out-Of-Work Beer Vendors And Organist For Return To Sports Activation - Forbes
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