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Thursday, July 30, 2020

Can Dwyane Wade Sell Healthy Beer? - The Wall Street Journal

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Dwyane Wade played in the shadow of LeBron “King” James when they won NBA championships together, but he has his own claim to fame: According to brewer Anheuser-Busch InBev, he helped it develop Budweiser Zero, which was officially launched Wednesday.

The wholesome star is an appropriate pitch man for a wholesome brew, but early reviews peg it as more pretender to the throne than “king of beers.” One of its prominent claims is having no sugar. It seems like no accident that Budweiser Zero reminds one of successful sugar-free...




July 30, 2020 at 10:23PM
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Can Dwyane Wade Sell Healthy Beer? - The Wall Street Journal

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