Unless you're a real Coke fan, chances are you wouldn't have known that the concept isn't new or that America isn't the first market to try Coca-Cola with Coffee. Coke first came up with a similar hybrid with Coca-Cola Blak back in 2006, and if you were a fan, you probably know that most folks didn't like this beverage. Roughly two years after it launched, it was discontinued.
More than a decade later, in 2019, the company rolled out the beverage that would be known as Coca-Cola Plus Coffee or Coca-Cola With Coffee but didn't make it available in US markets. During last year's launch of Coke and coffee's offspring, Coke's Chief Technical Officer Nancy Quan told CNN Business that Coca-Cola Blak's problem was that it had been introduced to the public prematurely: "That was a trend before its time. I don't think people were ready to have a coffee portfolio within the Coca-Cola brand."
So when Coca-Cola with Coffee launched across more than 25 international markets, including Australia, Italy, Spain, and Thailand in 2019, the company didn't say whether it would bring the drink to the US but left open the possibility: "I believe that there's going to be a space for a Coca-Cola With Coffee." If so, the new drinks could arrive in the US in 2021.
August 03, 2020 at 10:45AM
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Why everyone is talking about Coca-Cola's new soda - Mashed
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