Coca-Cola made an announcement in July that it would cut about 200 brands by the end of the year. While the company didn't disclose all of the less profitable brands getting the ax in 2021, the company did shed light on a few that will no longer be found on grocery store shelves. One brand, in particular, has accumulated quite the fanbase in Virginia and people are actively petitioning to get it back.
The soda is called Nothern Neck Ginger Ale, aptly named after Virginia's Northern Neck, which extends between the Potomac and Rappahannock Rivers. Northern Neck Ginger Ale debuted in Montross, Virginia in 1926 and Coca-Cola acquired the brand in 2001. However, in mid-October, Coca-Cola said it would officially discontinue the 94-year-old brand, as well as other regional offerings including Delaware Punch—a grape-flavored soft drink. (Related: 8 Grocery Items That May Soon Be in Short Supply.)
Since the news dropped, at least three change.org petitions have been made begging Coca-Cola to reconsider or at least sell the ginger ale formula to another company. Even Virginia Governor, Ralph Northam chimed in on Twitter and expressed his disapproval of completely discontinuing the product.
Not so fast—I grew up with Northern Neck Ginger Ale and am among the many fans who would hate to see it fizzle out. We have reached out to @CocaCola and are doing everything we can to keep this popular Virginia staple on our shelves. Stay tuned… https://t.co/ht6D8w6hJ5
— Ralph Northam (@GovernorVA) October 20, 2020
Business Insider reached out to Coca-Cola spokesperson Kate Hartman, who confirmed that the company did hear from Northam, and also revealed that Coke would not be able to revive the beverage.
"We know there is a great affinity for the product locally, and we are deeply grateful to the thousands of Virginians who have been loyal consumers since 1926. With this loyalty in mind, I want to assure you that we did not make this decision lightly" she wrote to the outlet.
For more, check out 13 Drinks You Won't Believe Are Owned by Coke.
November 10, 2020 at 04:02AM
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Fans Are Petitioning to Bring Back This Discontinued Soda From Coca-Cola - Yahoo Lifestyle
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