Freetail Brewing's new pickle-flavored beer is available at H-E-B locations in major Texas cities this week.
Freetail President Bill Sisoian said he is "so excited" to offer another pickle-flavored beer in Texas (New Braunfels Brewing Co.'s PKL FKR was first to market, followed by Martin House Brewing's Best Maid Sour Pickle Beer). The San Antonio brewery's version, called "Puro Pickles" hit the local brew pub and tap room on Friday and is on shelves at 338 H-E-B locations as of Tuesday, Sisosian said.
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Sisosian said the idea for crafting a sour beer was introduced through working with H-E-B on new ideas for products in October.
"We had an opportunity and ran with it," he said.
In less than 100 days, the Puro Pickles beer went from an idea on a phone call to recipe development and branding to shelves. Sisosian called the quick turnaround "so gratifying."
Sisosian admitted his brewers were apprehensive to the idea and didn't want a vinegar taste to overpower the beer. They developed an all-natural ingredient list using cucumber puree, dill seed and black pepper with a "burst" of pickle juice at the end, Sisosian said. The end result is a kettle-soured gose with notes of salt and coriander.
"Our brewers knocked it out of the park," he added.
Freetail advertised the new product as being the perfect, pickle pair for michelada mixes.
Madalyn Mendoza covers news and puro pop culture for MySA.com | mmendoza@mysa.com | @maddyskye
January 20, 2021 at 07:38PM
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Freetail Brewing releases 'Puro Pickles' beer in San Antonio, Texas H-E-B locations - mySA
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