During a video conference call on Tuesday, Oct. 20, Impossible Foods unveiled a prototype of plant-based milk, which the company hopes will appeal to dairy-drinkers. "We want the milk that a dairy milk consumer will choose," CEO Pat Brown said at the conference call, as reported by CNN.
During the conference call, one of Impossible's senior flavor scientists (cool job much?), Laura Kliman, exhibited the prototype in action, showing off how similarly it acts to dairy milk in coffee, according to CNN. She was able to easily heat it up, foam it, and easily mix it into the cup of joe. (Some non-dairy milks tend to separate in coffee, an issue Impossible is trying to avoid.)
So far, the soybean is the leading base ingredient for Impossible milk, as it is for Impossible meat. “We have made prototypes from a number of different plant sources," Brown said during the press conference, as per The Beet. "Soy is a very good choice from a nutritional standpoint and a supply chain standpoint, and for those reasons, I think there's a decent chance that it will be the base protein for our product."
October 22, 2020 at 11:05PM
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